Disruptive Start Up, “Well Dressed Men” Expands Ecommerce and Sales Division with Industry Vet Hires

November 2nd, 2017

Milwaukee, Wisconsin – November 2, 2017 – Expanding rapidly, Well Dressed Men (WDM), announces two senior hires to grow its Robert Talbott licensed footwear brand and men’s leather shoes and accessory direct-to-consumer brand, Moral Code.

Joining the Milwaukee headquarters, Paul Stollenwerk will serve as Director of Customer Experience and Justin Paparo will serve as Key Account Executive, to continue to build on Moral Code’s ecommerce division and expand WDM’s licensing opportunities respectively. “Stollenwerk and Paparo have incredible reputations and the right mix of global experience to lead Moral Code and WDM into our second year in business,” says WDM CEO Mark Kohlenberg.

As Director of Customer Experience, Stollenwerk has lofty ambitions as the brand continues to challenge status quo and aims to disrupt the men’s market with its direct-to-consumer affordable prices and stylish shoes and accessories. With a long history with Allen Edmonds, Stollenwerk’s holistic perspective on the customer journey has successfully cultivated engaged and loyal customers while driving brand revenue growth.

With an extensive background in footwear with Robert Graham and Bruno Magli, Paparo brings top sales experience to WDM. Paparo doubled Bruno Magli’s sales year one and achieved the highest profit margin of any licensed brand. Paparo worked with major retailers including Bloomingdales, Saks, Amazon and Zappos.

At the helm of industry veterans, Mark Kohlenberg and Laura Engerman, who together have an incredible 50 years of expertise in the fashion footwear industry with Allen Edmonds, Florsheim, Wolverine and others, Stollenwerk and Paparo will help the WDM team achieve 100% sales growth in 2018.

About WDM

Founded in January 2017, Well Dressed Men (www.wdmfootwear.com ) offers superlative quality footwear and accessories at exceptional value through its Moral Code brand, sold exclusively online at www.shop.moralcode.com. Additionally, the company is the exclusive footwear and leather goods licensee for the prestigious Robert Talbot men’s fashion brand. WDM also offers private-label footwear and accessories to retailers seeking exclusive branding with exceptional quality.


Jessica Iriarte | 9SPR | jessica@9spr.com

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